As an editor, I have been responsible for a number of media. In Mexico City I was the editor-in-chief of Letras Libres, the highbrow magazine of the historian Enrique Krauze. I managed an in-house team of 8 and more than 300 freelance writers, including Nobel laureates Vargas Llosa, Valeria Luiselli and David Rieff. My responsibilities included content ideation, editorial planning, copyediting and proofreading. Letras Libres presents itself as the heir to Vuelta, a magazine founded by Mexico's only Nobel laureate in literature, Octavio Paz.
Prior to these endeavors, I learned the profession in Germany, where I had the honor of being the first non-native speaker to work at the Frankfurter Allgemeine Sonntagszeitung. This is a weekly newspaper based in Berlin. In fact, I spent most of 2009 working in the travel section, not only working side-by-side with senior editors, but also traveling the globe in search of stories for our readers. From Belgrade to the Azores and from the Amazon to Israel, I wrote stories about sustainability, local culture, and hidden gems.
My time at Weltkunst deserves special mention. Founded in 1930, it is the oldest German-language art magazine. In addition to editorial work, I researched the Kraemers, the most prominent family of antique dealers in Paris. I had the privilege of interviewing them at their gallery in Paris and at their summer residence in Deauville. They told me about the Nazis looting their shop, about their recovery from the war thanks to a table by Boulle, and about their contemporary clients, such as Michael Jackson, Lenny Kravitz, the White House, Versailles, and many others. This amazing story made the cover of the magazine.
Digital
Launched in 1999 as the first digital magazine on design, art, architecture and technology, designboom is a milestone in online publications. Headquartered in Milan, I helped the founders launch designboom español from an office in a Mexico City skyscraper. I built a team of translators, designers and copywriters and we published original content focused on Latin America. Among many great stories with global players, I interviewed and photographed Steve McCurry, National Geographic's most famous photographer.
SEO
Studies show that in the period of 2023-2027, content marketing as a market is expected to grow to $585 billion. As big as this industry is, I am a seasoned content editor with solid SEO expertise. I've been an active contributor to major content marketing agencies like Contently and Croud. I have produced and localized optimized content for brands in various industries, such as:
Services: Google Maps, Amazon, Audible, Airbnb, Uber, Taboola, Zendesk
Retail: The North Face, Vans, Timberland, Victoria’s Secret, Wagner
Health: UPMC, Luminis Health
Tourism: Marriott Hotels, Mandarin Oriental, Expedia, trivago, eDreams
This means that I am familiar with most of the SEO tools out there, ranging from Google Analytics and Ahrefs to Clearscope and Mangols.